Methods to Cleverly Side-Step The Following 3 Adwords Mistakes
We all have our preferences when it comes to creating traffic, and Google Adwords is perfect for those who like ultra-fast results along with highly targeted traffic. The whole system has been intricately designed to give you traffic that converts and nothing more. If you want to learn and then become an Adwords PPC master, well you can do that – but you have to pay your dues to get there. Adwords is not to be toyed with or disrespected because if you do that, then you’re in for an expensive lesson in humility. You’d be much better off reading about the many mistakes that can be made rather than experiencing them. In this article we shall be discussing 3 AdWords mistakes that you should avoid at all costs.
As you know, the number one location for an ad must be occupied by someone. That may seem highly desirable because you’re thinking that the most number of people will see the ad in that number one spot. What may seem like common sense in daily life isn’t always so with advertising and humans. Here, one of the main reasons why the top ads get the most clicks is not because they want your product but simply because it’s the first ad. People love to snoop and take a look at something for a millisecond and no more.The reason will never be known, maybe they’re thinking about what to have for dinner and will click on your ad in the top position. So you see the obvious point, that is an expensive piece of PPC real estate to pay for so many worthless clicks. So, ok… you want to be a little bit lower on the ladder; maybe in the third or fourth spots. The people who read that far down, which is really not that far, are much more serious about what they’re looking for. You’ll also discover your clicks will be costing you a lot less down there. However, it’s not hard to get your ads in that sweet spot area, and a lot of times you just have to get the feel for the particular market.
Avoid going in with a high daily budget for a number of reasons. The simple fact is that if you’re not keeping a close eye on things, when you first roll out a campaign, then that is the time when you’re most vulnerable. There are safeguards in place, but still you probably don’t want to max out your budget in an hour or two.This happens because by having a high daily budget, they end up attracting a high number of clicks. So the important thing is to get experience and have a good feel for the market you’re in.
Last but not the least; don’t make the mistake of stuffing a high number of keywords in a single ad group. Your continuous testing and changing of your AdWords advertisements will improve the performance of your ads. Stuffing keywords into one Google AdWords ad group will only cause you to miss out on the popular keyword clicks. This could cause you some confusion in your data because you couldn’t tell which keywords are actually working for you. So make sure you don’t have more than 10 to 20 keywords in an ad group, which will give you a clear idea about the performing keywords. After you’ve figured out which ones are working for you then you can use those results in other campaigns. Just remember that having too many irrelevant keywords in your groupings is a fast route to failure.